Zillow and Redfin Reach FTC Antitrust Settlement
- The FTC and Zillow have announced a settlement ending an antitrust case over a 2025 partnership with Redfin involving rental listings.
- Regulators alleged Zillow paid Redfin to syndicate listings while Redfin agreed to drop its own advertising contracts and not compete in multifamily listings.
- The specific terms of the settlement and any admission of liability by either company have not been publicly disclosed.
Zillow and the Federal Trade Commission have announced a settlement bringing to a close an antitrust case centred on a 2025 commercial arrangement between Zillow and rival property portal Redfin.
What the FTC alleged
The commission alleged that the partnership was structured to suppress competition in the multifamily rental listings market. Specifically, the FTC claimed that Zillow agreed to pay Redfin to syndicate its listings, while Redfin in turn undertook to wind down its own advertising contracts and refrain from competing with Zillow for multifamily listings. Regulators argued this arrangement amounted to a violation of antitrust law.
Settlement reached
A settlement has now been agreed, ending the legal proceedings. The precise terms of the settlement have not been detailed in publicly available material, and it remains unclear whether either company has admitted liability as part of the resolution.
The case is a notable instance of the FTC pursuing enforcement action against a commercial partnership in the online property sector — a market in which Zillow holds a dominant position. The outcome of the settlement may carry implications for how competing platforms structure listing syndication and advertising agreements going forward.
